You can already see Konami PES 2015 advert during football matches in Spanish La Liga. Players wear ad on their socks. La Liga’s General Director of Marketing and Sales, Adolfo Bara Negro is really happy about cooperation among La Liga, Konami and Sockatyes.
Anyway, somebody think this is too much and this space should be ad free in football. What will be next ? Nobody knows. Game developer and management department try to reach a huge amount of people and especially players in the world, so it could not be that bad for them.